Accipiter AdMarket

See how we created the technology for Accipiter AdMarket

Accipiter AdMarket (now owned by Microsoft and incorporated into Microsoft Advertising) was a fully branded, private label technology solution enabling publishers to operate their own self-contained advertising marketplace. Ideal for publishers with strong brands and leadership in their own industry, vertical, or geographic region.

Accipiter AdMarket had specific high-end technological needs. To meet these needs we engineered their system for them which had high performance, high availability, fault tolerance, and to provide an ad serving system which can handle upwards of 1000 hits per second. It has sub-systems for fraud detection, early warning problem detection, health monitoring, self healing, optimization, quality control, accounting, reporting, and e-commerce.

What 49 Research can do for you

49 Research has created and enhanced ad network technology for many of the companies in the industry. We've built systems from scratch. We've created systems that can scale to 1000's of hits per second to 100,000's hits per second. We've created optimization technology that can "make" a company.

Contact us today to find out how we can help you.

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49 Research does custom software development through our programming service offerings, with experience going back more than one and a half decades.

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